Creating Sustainable Competitive Advantage in a Changing Marketplace
Having a sustainable Competitive Advantage is when your products and services can be provided in ways that deliver more benefits, higher financial viability and greater market presence than would occur if a competitor supplied the same customer.
A sustainable Competitive Advantage is unique, difficult to replicate, superior to your competitors and applicable to multiple solutions in a changing and dynamic marketplace.
Jaynie L. Smith, in her classic book "Creating Competitive Advantage," identified the fatal flaws made by many organizations to include: 1. They don't have a competitive advantage but think they do, 2. They have a competitive advantage but don't know what it is , 3. They know what their competitive advantage is but neglect to tell clients about it, 4. They mistake "strengths" for competitive advantages, and 5. They don't concentrate on competitive advantage when making strategic and operational decisions.
Creating Extraordinary Organizations, LLC offers a custom designed and unique Executive Coaching program that address Competitive Advantage!
REDChange Agility Process for Competitive Advantage