Business Model Innovation for Growth & Value Creation...
"The holy grail of strategic thinking is, how do you come up with abusiness modelthat differentiates you and that creates value for your customers and by doing that, puts you in a unique position in your industry"
Sam Palmisano, Former Chairman and CEO International Business Machines
"A fresh strategic insight - something your company sees that no one else does - is one of the foundations of competitive advantage. It helps companies focus their resources on more that separates them from the pack."
Chris Bradley - " Have You Tested Your Strategy Lately?" McKinsey Quarterly: January, 2011
BUSINESS MODEL INNOVATION for Growth & Value Creation
Although an essential goal of Business Innovation is to sustain Growth and create Create Value, many fail because of a limiting Business Model and Strategy in this turbulent economic marketplace.
» Business Innovation- new or revitalized Value Proposition for customers that generates profitable Growth and Value Creation. » Competitive Advantage - is when your products or services can be provided in ways that deliver more benefits, stronger financial viability and greater market presence than would occur if a competitor supplied the same customer. » Business Model- a system of linked activities organized to work together to create, deliver and capture value for customers and the business stakeholders. » Strategy - describes how a firm differentiates itself from competitors.
Business Innovation is often pursued under the following four conditions:
First, the organization has a problem, that is, something is "broken" and needs to be fixed, Second, the organization sees an unrealized opportunity it desires but is beyond its reach and needs assistance seizing the moment, Third, different aspects of the organization are out of sync; they are working at cross-purposes and need to be realigned, and/or Fourth, the organization is encountering a dynamic and uncertain environment that needs to be addressed through the adoption of a new way of thinking and execution.
Business Innovation Coaching is a three-phase RED(Think "Red Zone") Change Agility Program for Growth and Value Creation.
♦ Business Innovation Diagnostic
Begins with a Strategic Thinking and Business Modeldiagnostic from the perspective of looking to solution initiatives rather than a presentation of past performance. Extensive participation is exercised creating "Deep Dive Huddles" for the exploration of the nine core and three advanced Business Model Growth and Value Creationdrivers.
The Business Innovation Diagnostic results in an understanding of the firms' own Business Model as well as the Business Model of significant competitors. Most importantly, Growth and Value Creation opportunities are identified for possible future advantage.
Results of the Diagnostic are presented so that salient issues may be prioritized and movement to the next phase begun.
The principal activities of this first phase are an INVITATION to MOBILIZE, DEFINE and DISCOVER.
♦ Business Innovation Prescription
A fundamental goal of the second phase is to create a "Prescription for Results" within the organization.
The "Business Innovation Prescription" identifies specific Growth and Value Creation business opportunities that are then linked to a revitalized incremental or transformational Business Model and Strategy ready for execution.
It is important to know that adaptation and modification of the Business Model and Strategy in response to market reaction are integral to successful Growth and Value Creation.
The principal activities of the second phase are DREAM and DESIGN.
♦ Business Innovation Execution Coaching
Successful Business Innovation results are achieved through individual and team execution designed to overcome implementation resistance and obstacles.
Committed individuals and teams linked to SOARing performance goals causing the alignment of the organizations' Business Model and Strategy represent the keys to sustainable Growth and Value Creation.
The principal activity of phase three is to DEPLOY in order to create your DESTINY!
♦ BUSINESS INNOVATION for Growth and Value CreationRESULTS
√ Business Model Canvas which highlights the 9 core and 3 advanced Business Model Growth & Value Creation drivers,
√ Identification of your and your main competitor(s) Business Model fault lines which may be exploited for Competitive Advantage,
√ Exploration and understanding of 23 possible pricing strategies,
√ Mastery of at least 10 proven Business Innovation techniques used to design both incremental and transformational changes to your Business Model,
√ Design and testing of a prototype Business Models for your firm,
√ Generation of a current and transformed BusinessModel analysis based on Key Performance Indicators (KPIs) associated with your organization,
√ Exploration of the 15 defensive strategies available to protect your Competitive Advantage in the marketplace,
√ Review of 15 tax - advantaged profit taking strategies,
√ Planning and activation of the chosen new or revitalized Business Model, and
√ Development of a new or revitalized Strategy that completes the drive for Growth and Value Creation.
The Business InnovationREDChange Agility Program creates a success culture oflearning for those individuals, teams and businesses' who want to achieve significant - maybe even "BreakthroughChange" that will persist past the executive development and coaching program efforts.